Every once in a while, a popular brand falls off the map.
During that time they have two choices: accept defeat or make a comeback plan.
In the chance the brand chooses to make a comeback, a huge rebranding effort comes into play.
Gathered from surveys by Ranker.com these are brands defied the odds.
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13. Members Only
This popular clothing brand in the '80s had the advertising tagline: "When you put it on, something happens." But the brand slowly became dismissed in the fashion world because of its dated look. Lucky for them, retro is in. The brand relaunched in 2004 with a men's and women's line and has been seen being worn by celebrities such asAnne Hathaway, David Hasselhoff, Mariah Carey, Rihanna, and Miley Cyrus.
12. Myspace
From 2005 until 2008, Myspace was the largest social networking site in the world. Then in 2008, Facebook emerged and Myspace was forgotten. But now, Myspace is capitalizing on its music platform. Backed by Justin Timberlake, the site underwent a major redesign and is now a popular place for artists and musicians to post their work, while users can browse and search featured content.
11. Birkenstock
These distinctive cork-soled sandals noticed a surge of popularity on the '90's, but as trends go, they became increasingly unaccepted in American culture. Thanks, yet again, to retro style taking the runways, the two-strap sandal trend is back and Birkenstock is at the top of the pack.
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