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This Guy Says He's Selling Joe Biden's Cadillac On Craigslist

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The Joe Biden Cadillac being sold on Craigslist.

It turns out Joe Biden doesn't just get around on Amtrak. 

A Cadillac that was allegedly once owned by the Vice President is currently for sale on Craigslist for $15,000.

The News Journal in Delaware reported the 2005 Cadillac STS V8 is being sold by a man named Jeff Finkle who purchased it right after Biden's lease was over when he became vice president. Finkle recently moved to South Carolina, but he is selling the car in Delaware, Biden's home state. He told the News Journal he was unaware his car once belonged to Biden until he saw "important numbers" programmed in its Bluetooth including the Vice President's wife, Jill.

The White House did not immediately respond to a request from Business Insider Wednesday asking whether they could confirm the vice president owned the car in question. 

Finkle's Craigslist ad notes the Cadillac is in "good condition" with heated seats and Bose speakers. However, he said the car "needs shocks and suspension and minor engine work." The car is currently being listed for $15,000, but prospective buyers easy to get a piece of Biden may be able to get a discount as Finkle's ad encouraged people to "make an offer."

"Need to sell before end of the month," he wrote.

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Cadillac Doesn't Mind That Lots Of People Hate Its Electric Car Commercial

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cadillac elr poolside commercial

Cadillac has been lampooned by Ford and criticized by others for "Poolside," the 2014 ad for its electric-hybrid ELR that praises rich Americans who work constantly and enjoy material benefits such as "the upside of only taking two weeks off in August."

Uwe Ellinghaus, Cadillac's marketing chief, says he expected this kind of reaction.

"We are not daft," he said in an interview at the New York Auto Show this week.

"We knew beforehand that we would break through the clutter, that we would capture a lot of attention, and we did,"Ellinghaus said. "We knew that this TVC [television commercial] had a point of view that not everybody would agree with."

Ellinghaus said he was caught off guard, however, by "the cultural warfare" sparked by "Poolside"— heated debates over the merits of a workaholic culture. The Huffington Post called it "classist and greedy." Slate deemed it "condescending." USA Today asked if it was generating "rich-guy backlash."

"I think this is almost unavoidable consequence if you have a strong message out that people either love it or hate it," Ellinghaus told Business Insider, noting that the ad "had a point of view that we are American, this is a good thing, we are different."

But he didn't expect people to take it so seriously. "What I struggle with personally as an outsider and not being an American is I found far more twinkle in the eye in it," he explained. "Where's the humor, the irony? That got completely lost."

As for Ford's widely lauded parody of "Poolside," an ad for the Focus C-Max Energi that
says making the world better is "the upside of giving a damn," Ellinghaus calls it "terrific."

"Copying is the sincerest form of flattering."

Here's "Poolside."

And Ford's parody.

SEE ALSO: BMW Explains Why Its New Electric Car Looks So Strange

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A Custom Car Company Has Already Supercharged The New Escalade

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2015 cadillac escalade by hennessey performance

Cadillac's 2015 Escalade is one impressive SUV. In addition to its svelte exterior, sumptuous cabin and assortment of tech features, the latest Escalade will tow up to 8,200 pounds and carry you and your friends in limo-like comfort.

The only downside is that it’s lacking in the powertrain department. At present, the Escalade is available with just one engine: a 6.2-liter V-8 rated at 420 horsepower and 460 pound-feet of torque.

DON'T MISS: Big Block Smart Car Defies All Stereotypes: Video

Though impressive on their own, the numbers are lacking when you compare them to the likes of the 560 horsepower in the Mercedes-Benz GL63 AMG and 510 horsepower in the Land Rover Range Rover. Fortunately for power-hungry Escalade owners, there’s Hennessey Performance.

The Texan tuner has started work on developing upgrades for the 2015 Cadillac Escalade, and the first mod, the HPE550 Supercharged, sees the SUV’s output dialed up to a healthy 557 horsepower and 542 pound-feet of torque. No performance figures are given, but it should be a whole lot quicker than stock.

The HPE550 Supercharged mod consists of supercharger running a peak 6 psi of boost. In addition to this you'll find a custom intercooler, high-flow intake and retuned ECU. The upgrade will cost you $15,950 installed, and that includes a 3 year/36,000 mile warranty on the powertrain parts. If you have additional cash to burn, Hennessey also offers a set of 20-inch forged wheels for the Escalade priced at $6,950.

ALSO SEE: Audi 200 Turbo Tears Up A Snow-Covered Mountain: Video

And since the Escalade shares its underpinnings with several other General Motors full-size SUVs and pickups, such as the Silverado, Sierra, Suburban and Yukon, Hennessey says owners of those other vehicles can also have the HPE550 Supercharged mod installed.

“The new 2015 Cadillac Escalade is the perfect platform for a Hennessey infusion of horsepower,” Hennessey president and founder John Hennessey said in a statement. “I plan on making this our next family hauler for our five teenagers and four Labrador Retrievers.”

SEE ALSO: Porsche Quietly Reveals A 4-Cylinder Engine

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The 10 Least 'American' Cars From Detroit's Major Automakers

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Chevrolet SS

In the era of globalization, buying cars that wear Ford, GM or Chrysler badges no longer guarantees car shoppers an American product.

According to recently released rankings from American University's Kogod School of Business, some models sold by America's most iconic brands are less "made in America" than many of their Japanese and German counterparts.

The rankings considered data including where an automaker is headquartered and where it assembles its vehicles, produces parts, and conducts research and development. 

They also evaluated the final destination of an automaker's profits. The report argues "the true impact of these [design and manufacturing] activities [by foreign automakers] on the U.S. economy is reduced by the repatriation of profits back to the automaker's home country." Everything that's done in the U.S. earns points, scored out of 100.

According to Kogod, the most "American" cars in the world are Ford's F-Series pickup and Chevrolet's Corvette, each with a domestic content score of 87.5 out of 100.

The same rankings also concluded that the most "made in America" of the foreign -randed cars are three Hondas and a pair of Toyotas that scored 78.5 out of 100.

But many cars carrying American badges scored far lower than some foreign competitors. 

This is because Detroit's big three all operate extensive design, development, and manufacturing facilities around the world, including plants in Australia, China, Thailand, Mexico, the U.K., Germany, Belgium, and Spain. Most of the time, vehicles designed and built overseas are sold abroad, but occasionally they do make their way to our shores. 

10. Chevrolet Spark EV

Domestic content score (Out of 100): 37

Assembly location: Changwon, South Korea

Why it's on the listThe Spark EV, along with GM's Gamma II small car platform, is a product of GM Korea. Formerly known as Daewoo, GM Korea operates three assembly facilities capable of producing 860,000 cars a year. 

The domestic content score is a ranking system developed by the Kogod School of Business to measure the amount of U.S. based business and manufacturing activity for each car. 



9. Buick Encore

Domestic content score (Out of 100): 36

Assembly location: Bupyeong, South Korea

Why it's on the list: The Encore sub-compact SUV, along with its mechanical twin the Opel Mokka, is a joint product of GM Korea and the company's German Opel division

The domestic content score is a ranking system developed by the Kogod School of Business to measure the amount of U.S. based business and manufacturing activity for each car. 



8. Ford Fusion & Ford Fusion HEV (tie)

Domestic content score: 34

Assembly location: Hermosillo, Mexico

Why it's on the list: The Fusion and Fusion HEV are both assembled alongside the Lincoln MKZ at Ford's 1.6 million square foot Hermosillo plant.  

The domestic content score is a ranking system developed by the Kogod School of Business to measure the amount of U.S. based business and manufacturing activity for each car. 



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Cadillac Becomes The Latest Brand To Consider Whether Sports Marketing Is Worth The Money

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cadillac elr poolside commercial

In an interview published today by Ad Age, Cadillac marketing chief Uwe Ellinghaus added his voice to a growing chorus of executives who feel advertising during sporting events might be getting too expensive.

Ellinghaus told Ad Age that the luxury car brand will "reassess everything we do in sports" because he doesn't know whether it's worth it to advertise in an arena where his competitors are also spending lots of money.

"If our competitors spend 20-40-50-times as much as we do, is it wise to go there just to show we are in their league? Isn't experiential a better opportunity?" he told Ad Age. "To surprise people positively about Cadillac's presence? Nobody is surprised if you come to a golf tournament and see a luxury-car brand advertising there. It's exactly what you expect."

Cadillac's contract to sponsor the WGC-Cadillac Champion golf tournament runs through 2016, Ad Age reports.

Ellinghaus' words come three months after another high-profile auto executive, Honda assistant VP-advertising Tom Peyton, said that a "day of reckoning" is coming for sports networks who raise advertising prices without providing larger viewerships to justify the increases.

"There has to be a point where the price of sports properties on TV, the price of tickets for consumers to games, is truly affecting the amount of sports we can engage in — and the type of sports we engage in," the Honda executive told Ad Age in March.

What's happened is that the advent of the internet and the explosions of cable television options have created a fragmented media environment where people are much less likely to all be watching the same thing at the same time.

As a result, live sports are valuable to advertisers because they now represent some of the only places brands can reach a large number of people at the same time. For instance, live NFL games accounted for nine of the 10 most-watched TV broadcasts of 2013.

And with DVRs and illegal download sites stealing viewers from live television, sporting events are some of the only programs people feel they need to watch live.

This has caused ad rates to skyrocket, creating bidding wars between networks like NBC and ESPN looking to get a piece of the bigger advertising pie. The upshot, of course, is that the only way for the networks to make a profit after paying exorbitant licensing fees is to raise ad prices further.

Case in point: the price of a 30-second Super Bowl ad has jumped from $3 million to $4 million since 2011, even though the audience for the game has remained steady around the 110 million mark.

Now, it seems, major brands like FedEx, which in 2014 skipped out on the Super Bowl for the first in two decades, are threatening to stop paying more money for the same audience.

Whether the rates actually come down or not remains to be seen. After all, Ellinghaus might find that his reassessment of Cadillac's marketing budget reveals a reality so many other brands have already accepted — that in today's fragmented media landscape, sports are too good a deal to pass up, no matter how much the networks and leagues are charging.

SEE ALSO: Major Companies Are Now Too Poor To Advertise During Sports Events

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Check Out The Secret Smartphone Compartment In The New Cadillac ATS (GM)

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2015 Cadillac ATScoupe 102

On Monday, I spent an hour with several General Motors executives learning about some new connectivity options that the company is rolling out (more on that later). While Global Connected Consumer Chief Product & Strategy and Infotainment Officer — GM has some seriously long titles — John McFarland and I were sitting in a brand new Cadillac ATS Coupe, he showed me this:

 ATS Phone GIF

It's where you stash your smartphone in this up-to-almost-$60,000 car. The panel gracefully hinges upward and then down with the touch of a finger, as McFarland demonstrates. Obviously, this keeps your iPhone from rattling around. But it also keeps you safe: you can't text and drive while the device is in there — and you don't need to, as once your Bluetooth connection is active, you can access the phone via the car's interfaces.

Even better, you don't even need to mess with charger cables. The ATS smartphone compartment features inductive charging, as long as your device is properly equipped.

ATS Charging

SEE ALSO: Cadillac Debuts Its New Sports Sedan With A Wreathless Crest

SEE ALSO: Cadillac Becomes The Latest Brand To Consider Whether Sports Marketing Is Worth The Money

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Cadillac To Introduce High-Tech, High-Luxury Model

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cadillac gm car dealer

DETROIT (Reuters) - As it strives to energize its Cadillac brand that once dominated the U.S. luxury auto market, General Motors Co <gm.n> said on Friday it will begin production of a new "top-end, high-technology car" by the end of 2015.

The as-yet unnamed model will be positioned "above today’s CTS and XTS product lines," and "will add to rather than replace any model in the portfolio," GM said in a statement.

The new model will be in "the elite class of top-level luxury cars,” said Cadillac President Johan de Nysschen in the statement. He added that the car, which is currently in development, will be rear wheel drive-oriented, using "completely new, custom-designed materials on a unique vehicle architecture."

Its public debut will be in the first half of 2015. It will be built at GM's Detroit-Hamtramck plant.

Cadillac sales have fallen 4.7 percent through August this year, and its U.S. sales of 114,000 lag far behind luxury market leaders BMW <bmwg.de> and Daimler's <daign.de> Mercedes-Benz.

 

(Reporting by Bernie Woodall; Editing by Jeffrey Benkoe)

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Cadillac Moving To New York To Distance Itself From GM

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2015 cadillac ATS

Cadillac is coming to the Big Apple. Some of it, anyway.

General Motors Co. said on Tuesday its Cadillac brand will open a headquarters in New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America.

The move will affect sales and marketing, while product development, design, engineering and research and development staff would remain in place, mostly in the Detroit area.

Cadillac spokesman David Caldwell said the brand expects the office, including display and event space, in the trendy Soho neighborhood of Manhattan to open around the second quarter of 2015.

GM said the move will establish the brand as a separate business unit.

“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” GM President Dan Ammann said in a statement. 

Cadillac President Johan de Nysschen, who took over the brand in August, told the Detroit News that the automaker wanted to put "distance between Cadillac and the rest of the General Motors entity."

Reuters previously reported that Cadillac was looking at expanding to New York. De Nysschen told the News he expected the New York office to employ about 120 people.

De Nysschen, in his previous role as head of Nissan Motor Co's 7201.T Infiniti brand, relocated the unit from Yokohama to Hong Kong, in part to give the Infiniti team more autonomy from the Japanese parent and the opportunity to explore new ways to expand in global markets.

GM has been on a similar quest to expand the 112-year-old Cadillac, one of the world's oldest surviving brands, beyond its home base, while resurrecting Cadillac's earlier status as one of the world's top luxury vehicles. De Nysschen is Cadillac's third leader in two years.

Cadillac said last Friday it would begin production of a new high-end car by the end of 2015, positioned above today's CTS and XTS cars.

(Reporting by Ben Klayman in Detroit; Editing by Jeffrey Benkoe)

SEE ALSO: Cadillac To Introduce High-Tech, High-Luxury Model

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This One Chart Shows Tesla's Plan To Disrupt The Auto Industry

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Tesla Roadster red

The auto industry is home to some of the mightiest names in business — Ford, General Motors, Cadillac. 

Yet in a nationwide survey from earlier this year, a company that didn't even exist 15 years ago was credited with making the "most loved vehicle in America." 

The car was the Model S, made by Tesla Motors. 

As our recent longform investigation into the origin of Tesla reveals, the automaker was able to make a name for itself because the big guys were building cars with only one of two main abilities. But never both.

Most people in the industry thought a car could either be relentlessly powerful, like a Ford Mustang, or incredibly fuel efficient, like the Toyota Prius. 

When Martin Eberhard and Marc Tarpenning founded Tesla in 2003, they wanted both.

The below graph, taken from Tesla's original business plan, shows that the Roadster was designed to unite the strengths of both speed and efficiency.  

Along the X-axis are all the super efficient, high mileage cars. Your Toyota Camrys, Honda Civics, Volkswagen Jettas, and the like cluster along that bottom line.

Then on the Y-axis there are the rides that accelerate like maniacs, with the Dodge Viper, Chevrolet Corvette, and Porsche Carreras gathering on that vertical line. 

tesla disruption chart 2Then, far away from the rest, on the top right is a car combining high efficiency and insane acceleration. A car that would, if all the founders' bets paid off, stand on its own: the Tesla Roadster. 

So argues the original business plan.

"At one end of the spectrum, the Tesla Roadster has higher efficiency and lower total emissions than the best of the most efficient cars,"the plan reads. "At the other end of the spectrum, the Tesla Roadster accelerates at least as well as the best sports cars, but it's six times as efficient and produces one tenth of the pollution."

Thus the graph's description for the Roadster: disruptive technology

This article is drawn from "The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster," an original Business Insider investigative feature. 

SEE ALSO: The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster

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Check Out The Rampaging Cadillac That GM Hopes Will Dethrone BMW

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2016 Cadillac ATS V Coupe

Cadillac kicked of the 2014 Los Angeles auto show by launching its highly anticipated high-performance ATS-V Coupe and Sedan. The latest muscle Caddys come as a successor to the brand's CTS-V, a car that the auto press loved, but that didn't live up to its billing as a true BMW fighter.

With its latest attempt to challenge to Bavarians for sports sedan/coupe supremacy, Cadillac turned to its terrific ATS model, creating a performance "V" version.

“In a world fixated on SUVs its easy for superb luxury cars like Cadillac’s ATS to get lost," said Karl Brauer, senior analyst at automotive resource Kelley Blue Book. "That’s apparently what’s happened, as GM’s premium brand tries to raise visibility and appreciation for the [BMW] 3-Series fighter, even as sales falter."

"The new ATS-V Coupe, with aggressive styling and a 450 horsepower V6, might finally overcome the model’s lack of recognition. If ever a vehicle needed a halo version to raise awareness, it’s the ATS," Brauer added.

Packed with numerous go-fast goodies and a more powerful engine, the V-series version may very well give Cadillac's smallest model the shot sales boost it's looking for.

As Cadillac's "compact segment" offering, the ATS is poised to go up against the world's best small luxury sedans.



At the top of that ultra-competitive segment is BMW's 3-Series sedan and ...



... 4-Series coupe. The ATS-V will take on the go-fast "M" versions from BMW's expert Motorsport division.



See the rest of the story at Business Insider

The New Head Of Cadillac Says It Isn't An Independent Luxury Brand (GM)

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2015 cadillac escalade_100462756_lCadillac's new head, Johan de Nysschen, made some very interesting comments about the General Motors division on a Barclay's conference call with analysts this week.

(Thanks to Seeking Alpha for the transcript.)

Specifically, de Nysschen said that Cadillac, which has been part of GM for a century, isn't really a separate brand.

To many longtime observers of GM, this is a firm statement of the obvious. GM is basically a holding company with four divisions or brands: Chevrolet, Buick, GMC, and Cadillac (that's down from the period of GM's heyday, when Oldsmobile and Pontiac we also in there, and also from the pre-recession period, when GM still supported Pontiac, Hummer, Saab, and Saturn). 

Cadillac is supposed to be the luxury brand, but unlike BMW and Mercedes, is doesn't have a clear luxury identity, separate from the rest of GM. 

According to de Nysschen, "Cadillac is heavily matrixed within the General Motors organization and to be really candid with you – idea that there exists a Cadillac division, that’s not so."

He added: "The reality is that the company is organized by function and the functions work across all brands. Now this may in principle would be very fine and you can achieve a great deal of synergy I don’t challenge to that .... [But] if you try to run the luxury business the way you do the mainstream business, you will lose every single time. And guess what, Cadillac hasn’t been winning."

Oof!

De Nysschen, who ran Infiniti prior to coming to Cadillac, isn't exactly new to this issue. The divisional structure is a key to GM's identity — a residue of the creation, in the mid-20th century, of the greatest manufacturing enterprise in human history. 

It helped GM achieve a dominant share of the U.S. market.

But in the world of modern luxury autos, Cadillac is in a strange place.

The brand is really more like Corvette — which is ostensibly a Chevy, but in reality exists in its own kind of separate world. Cadillac is now sufficient exotic to merit its own quasi-independent status. The lack of that could be holding the brand back, as de Nysschen observed.

Cadillac will soon begin reporting financial separately from GM, it was reported this week.

The question is: What to do about it a brand that isn't really a brand?

Cadillac's sales and marketing operations were recently moved from Detroit to New York. But might GM consider something...stronger? 

Would it be worth spinning off Cadillac as a separate company, much as Fiat Chrysler Automobiles just announced it would be doing with Ferrari?

Food for thought.

Ferrari 458 Speciale A

 

SEE ALSO: Cadillac Moving To New York To Distance Itself From GM

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Check Out Cadillac's Awesome Massage Seats That Will Make Your Commute Bearable

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Cadillac Massage Seats

The last thing anyone wants to do at the end of a long day is spend time slogging their way through traffic.

Cadillac is trying to make that experience just a little bit more pleasant by offering a driver's seat with 22 available adjustments. 

“Many Americans have the common misconception that massage is just a luxurious way to relax," said National Certification Board for Therapeutic Massage & Bodywork board chair Dr. Leena S. Guptha in a statement provided by Cadillac.

"The benefits of massage are actually wide-ranging, especially for those that work that monotonous daily grind behind a desk or the wheel of car.” 

The massage functions work pneumatically and can knead and roll along a driver's back. There is even an "anti-fatigue" function that massages the driver's seat cushions — to keep them alert during his or her commute. T

The massage function can be adjusted via Caddy's infotainment screen, as well as through seat-mounted controls.

2015 Cadillac Escalade Platinum

The adjustable massage seats are available on Cadillac's 2015 XTS luxury sedan and Escalade SUV as an optional feature.

SEE ALSO: Check Out The Rampaging Cadillac That GM Hopes Will Dethrone BMW

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Cadillac Chief Says Don't Expect A High-Performance Escalade (GM)

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2015 cadillac escalade_100462756_l

Since taking up the reins at Cadillac, long-time Audi exec and former boss of Infiniti Johan de Nysschen has been dropping plenty of hints about the American luxury brand’s future.

Cadillac is in the midst of significant change, with the brand already announcing a new naming strategy plus a move of its headquarters to New York City.

The next stage of the transformation will see some brand new product introduced, starting with a replacement for the SRX, the new CT6 range-topping sedan and a large crossover with third-row seats.

Beyond these models, de Nysschen has previously hinted at a replacement for the ELR and two new flagship models positioned above the CT6 (another sedan and a sporty model that some are already calling an XLR successor). Now, the South African executive has dropped a few more details about the brand’s future.

Speaking with Car and Driver, de Nysschen said a diesel engine would be available in some Cadillac models “around 2019.” He said the option was crucial for Cadillac’s global expansion, particularly in Europe.

He also hinted at a high-performance V-series SUV, which he said could happen. He wants to grow the V-series lineup to about five or six models, and he sees at least one of them being a high-riding model. Just don’t expect a Cadillac Escalade-V anytime soon; de Nysschen said such a vehicle was unlikely.  

During the recent interview, de Nysschen also touched once again on the possibility of a sporty model, perhaps even a dedicated sports car like the Porsche 911 or the Audi R8 and Mercedes-AMG GT. He said he can imagine Cadillac having such a car in its lineup but not for some time,  suggesting a timeframe for its release of between 10 and 20 years from now.

SEE ALSO: You Can Hate The Cadillac Escalade All You Want — Until You Drive One

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It's Time To Stop Hating On The Cadillac Escalade

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2015 Cadillac Escalade

Let's face it: big SUVs haven't escaped the stigma as gas-guzzling destroyers of the environment — and they never will, even as SUV sales in the U.S. have boomed this year. 

"Responsible" people hate SUVs, and not without justification. But that doesn't mean SUVs aren't experiencing a resurgence in popularity, not does it mean that the automakers aren't happy. They love SUVs because SUVs make them a lot of money.

When you get right down to it, Americans actually like SUVs because they provide a good combination of practicality and versatility. If you have your kids, your kids' friends, a dog or two, maybe a pony and two dozen skateboards, and all the additional gear that defines American life, you're going to like an SUV.

But what about luxury SUVs? Run-of-the-mill SUVs appeal for the obvious reason that they're essentially overblown station wagons, are reasonably capable in bad weather, and avoid associations with another genre of vehicle that's stigmatized in a different way: the dreaded minivan.

Luxury SUVs are something else: they are statements.

And no luxury SUV makes a bigger statement than the Cadillac Escalade.

BEYOND SUV

Everybody builds a large, luxury SUV. There's the Lincoln Navigator. There's the Lexus LX 570. There's the Infiniti QX80. There's the Acura MDX. There's the Audi Q7. There's the Mercedes GL 550. Soon, there will be a BMW X7.

It goes on and on.

But hovering above them all like a massive monolith, a tribute to the very idea of an enormous SUV, is the Escalade. 

There's the Cadillac Escalade. And there's everything else.

All those other big SUVs are fine automobiles, but what I'm trying to say here is that the Escalade, by virtue of its very Escalade-ness, has a different effect on one's psychology. You open the driver's door, using the thoughtfully illuminated handle, and you ascend to what can only be called a driving platform with the assistance of a retractable step. You settle into a realm of leather and mellow light: the instrument cluster is all digital and the infotainment screen is large.

Very quickly, your responsible person arguments fall away. The enviroment overwhelms. Good lord, this thing is vast! It could contain multitudes. The cargo compartment at the Escalade's rear seems impossibly far away.

Escalade Seats

Heck, the passenger seat seems kind of distant. You have 420 horsepower to bring to bear on the roadways, conjured by a 6.2-liter V8 engine; when you push the start button, that powerplant makes it presence briefly felt, shaking the frame of the hulking beast. But it's the briefest of shudders. And it doesn't roar when you step on it — rather, it whispers, with an almighty purpose.

On the outside, the Escalade is all great slabs of sheet metal and elongated head- and taillights, with a front grille that's as large as an entire Fiat 500 and adorned with that still-gorgeous Cadillac badge, all fake heraldry and pretense earned over the decades.

Caddy Badge

The tires look as if they belong on something designed for war.

The side-view mirrors are as big as guitar amps.

The glove compartment could hold an entire beagle.

EMPOWERMENT

I won't deny it: there's something empowering about driving the biggest car on the road. I spent a weekend driving around New York City in a 2015 Escalade — the ESV extended wheelbase version, in fact, so an even bigger Escalade than the normally enormous Escalade — and I felt like a god.

All other traffic was amusing and quaint. I remember pulling up next to what I thought was a Subaru. And then it pulled away and I realized it was a Toyota Highlander — an SUV that weighs a mere two tons to the Escalade's nearly three. If you want to indicate to a cab that you plan to take over a lane, a slight turn of the wheel in that direction, realigning the Escalade's immense form, is enough.

Sorry, little yellow interloper. So sorry.

It's also possible to employ this trick with city buses, semis, and I assume freight trains.

There's only one vehicle in all that land that can challenge the Escalade for asphalt supremacy and it's called the Hummer, and they don't make those anymore.

The Escalade ESV is based on the Chevy Suburban, which is also impressively large but certainly not as upscale as the Escalade. There's a wrinkle, however, in the luxury impression that the ESV delivers: It can come off as a a $100,000 airport shuttle. While you float above the world in a cocoon of undeniable plushness, your seat heated, your steering wheel heated, your SiriusXM radio piping the Greatest Hits of 1986 into your happy space through 16 Bose speakers, you could certainly be conveying a platoon of tourists to JFK.

Escalade Interior

But you can also drive your friends around.

All of your friends.

At once.

STOP THE HATE

Haters gonna hate. You can't avoid the core problem of the Escalade: its willfully oppressive ginormousness and the small matter that you'll only going to get around 15 mpg combined city/highway driving, making the Escalade a substantial effort on the part of General Motors to transform proven oil reserves into greenhouse gases. 

This is simply a fact of life. In art, there's something known as "monumentality." It's art on a scale that's intended to provoke. It says that art can be a powerful as the sight of mountains. 

The question then becomes: Should there still be monumental Cadillac Escalades and all they entail? Didn't the financial crisis and the ensuing bankruptcy of GM turn the gargantuan luxury SUV into a vanished breed? Is the Cadillac Escalade a monument to something even remotely worthy?

Well, of course not. But the Escalades continue to move among us.

And the thing is that there is a definite Escalade Effect. When you're on the outside, you seethe with anger. You're rightly appalled. But when you're on the inside, you are serene and you feel a special power thrumming within you.

Good or bad, this is what happens.

It is the transformative effect of the Escalade. No other vehicle can achieve this. No other vehicle even comes close.

Enjoy it while you still can.

SEE ALSO: I Take Back Every Bad Thing I Ever Said About Lincoln

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Cadillac Wants To Sell A Massive 500,000 Cars Per Year By 2020 (GM)

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Cadillac President Johan de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles, California November 19, 2014. REUTERS/Mario Anzuoni

SHANGHAI (Reuters) - General Motors Co's Cadillac aims to increase its global annual sales to over 500,000 cars by 2020, a senior executive said on Friday.

Cadillac President Johan de Nysschen made the comments at an event in Shanghai.

De Nysschen has set Cadillac on an aggressive new path to challenge BMW and Mercedes in the world of high-end luxury automobiles.

To that end, he has moved marketing and sales operations to New York from Detroit and switched advertising agencies.

GM has also announced that Cadillac will begin to report financials separately from its parent holding company in an effort to bolster its independent luxury identity. 

Cadillac is eyeing China as a happy hunting ground for future growth. GM is already well established there — the company's Buick brand is considered by many to be a luxury marque in China, but the perception is that Cadillac can develop its own customer base among newly affluent Chinese consumers.

(Reporting by Adam Jourdan; Writing by Kazunori Takada; Editing by Brenda Goh)

SEE ALSO: The New Head Of Cadillac Says It Isn't An Independent Luxury Brand

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There A Huge Debate Brewing About Whether Cadillac Should Be A Car Or A Brand

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2015 Cadillac Escalade Platinum

Product? Or brand?

It's the eternal debate in the auto industry. Which is more important, ultimately? A great car, or a great nameplate?

At Fortune, Alex Taylor III zeroes in on the eternal question in an analysis of the relatively striking changes that Cadillac is currently going through. General Motors' luxury division has a new leader, Johan De Nysschen; has moved its marketing and sales teams to sexy New York from dowdy Detroit; and is throwing down the gauntlet for what it considers to be its natural rivals, BMW and Mercedes.

The general alarm about all that Taylor recounts is: Oh no! Cadillac is going to juice the brand at the expense of the cars!

The marketing people are taking over!!

The engineers are out!!!

This can't end well!!!!

Here's Taylor:

Longtime Cadillac loyalists are running out of patience. They fear that the 112-year-old car line has been taken over by outsiders who don’t respect the Cadillac name, its history, and what it stands for. Their worry revives a running argument in automotive circles, to wit: Should car companies be selling the sizzle or the steak?

Well, maybe. The thing is that Cadillac, while ostensible a luxury brand, is actually in terms of its product more of an exotic brand. The sedans and SUVs are a bit extreme, a bit over-the-top. And they have been for a decade.

Or maybe a bit more than over-the-top. As proof, I give you...the Cadillac Escalade:

2015 Cadillac Escalade

In any case, as far as the steak goes — Caddy has some pretty awesome steak. And it's profitable steak. In fact, we will soon learn just how profitable, as GM will break out Caddy financials from the rest of the enterprise.

As for the sizzle...well, it's the wrong kind of sizzle. It's the sizzle of excessive, flamboyant luxury, not the seductive aroma that wafts from BMW, Mercedes, Audi. 

That German new car smell, if you will.

Again, Taylor:

[W]hat the car buffs forget is that Cadillac has been investing heavily in new products for more than a decade with only mixed results. In late 2000, GM executives held an informal meeting to discuss Cadillac’s future and agreed on a strategy to recast its product line with more of a European attitude. The 2003 CTS was the first Cadillac to employ the new philosophy. From there came the STS sedan and first-generation SRX crossover. GM spent $4.3 billion on the effort and Cadillac is still trying to catch up.

So maybe it's time to spend a few billion reframing the brand. 

As a true luxury brand.

It's worth a shot.

SEE ALSO: It's Time To Stop Hating On The Cadillac Escalade

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We Drove 3 Japanese Luxury SUVs That Will Challenge The Cadillac Escalade

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2015 Cadillac Escalade Platinum

The big SUV is back! Thanks to falling oil prices and the availability of cheap credit, large SUVs are once again flying out of showroom doors. The king of the hill for this segment, according to Business Insider's Matthew DeBord and most industry observers, is the almighty Cadillac Escalade. 

The Escalade has it all. It's big, stylish, powerful, and rugged. In the decade and a half since its debut, the big Caddy has become a true pop-culture icon. No celebrity sighting or high-gloss event is complete without a fleet of black Escalades. This cultural ubiquity has translated into big bucks for Cadillac, with Escalade sales up more than 50% in 2014. 

As amazing as the Escalade may be, Japan's auto giants have come up with a trio of contenders to challenge the Caddy's claim to the throne. From Acura there's the new MDX. From Infiniti comes a mildly refreshed QX80, and from Lexus there is the LX570. Each brand provides its own ideas for what a luxury SUV should be.

Business Insider had the opportunity to drive all three. Here's what we thought.

Acura MDX

Acura MDX

The Acura MDX is the techie of the trio. It isn't the most stylish, nor is it the most luxurious. However, it makes up for that by serving up a vehicle that's modern, elegant, and minimalist — chic enough for any smartphone-wielding technocrat. This presentation is in line with the marque's overall theme, starting with its eye-catching bejeweled LED headlamps and moving right along to the dual LCD displays that dominate the MDX's interior.

To drive, the MDX is the most carlike of the trio — and that's for good reason. While the other Japanese SUVs, along with the Escalade, are truck-based models, the MDX is actually a crossover. It's even available in a front-wheel-drive-only version — a layout that's more family station wagon than burly truck.

What the Acura lacks in ruggedness it more than makes up for in the urbane civility of the driving experience. In addition, Acura has loaded the MDX (whose price starts at about $43,000) up with a full array of advanced driver-assistance tech that will keep you in your lane, make slight turns, and automatically brake if you aren't paying attention to the car in front of you. In fact, in many instances, the car practically drives itself. 

Infiniti QX80

2015_Infiniti_QX80

The Infiniti QX80 is the pretty boy of the group. Everything about the big truck exudes brute style and luxury. Infiniti lavished its flagship SUV with acres of chrome, wood trim, and leather accents in an attempt to create an off-road-capable limousine, very much in the same vein as the Escalade.

And for the most part, Infiniti has succeeded. This is especially the case for the QX's second row. Our test car's pair of captain's chairs were separated by a central console holding a pair of wireless headphones that are paired to the truck's dual rear-seat entertainment screens. In short, it felt like a private jet back there. 

The experience from the driver's seat was commanding and powerful. You sit high above all others on the road. You realize just how large a vehicle you're in when everything else on the road feels comparatively tiny. However, the QX80 — which starts at about $63,000 — proved to be surprisingly nimble and peppy to drive. You may think "peppy" is an odd thing to say about a 6,000-pound truck. But the 5.6-liter, 400-horsepower V8 engine is no lumberjack — it provides ample power but provides it with zing.

At 17 feet long and six and a half feet wide, the QX was also surprising easy to park, thanks to unexpectedly precise steering and Infiniti's surround-view cameras, which enable you to see all corners of the truck — as if you were floating above it. A neat tech trick!

Lexus LX570

2013_Lexus_LX_570

The LX570 is Lexus' answer to America's domination of the luxury SUV market. With Lexus as the only non-European luxury brand capable of running toe to toe with the best Mercedes, BMW, and Audi can muster, the LX570 has a tough task to handle. Fortunately, it does its job incredibly well. A Lexusified version of Toyota's iconic Land Cruiser, the $80,000-plus LX570 is one of the most capable off-road SUVs in the history of the segment. 

The Land Cruiser transports soldiers and aid workers through some of the world's most hostile and unforgiving terrain. Because it's based on that vehicle, the LX projects some serious street cred. But Lexus has done a fine job of presenting the vehicle with the restrained civility expected of the brand. It's a Navy SEAL in a Saville Row suit. Hidden under all the posh trimmings is a ride that's thoroughly battle-tested.

A massive 5.7-liter V8, shared with the Toyota Tundra truck, pumps out 383 horsepower. In true Lexus fashion, the LX is smooth, quiet, and deeply refined. The wood trim and soft-touch leather are as nice you'll find anywhere. But what really sets the LX apart from the Escalade, QX80, and MDX is the row of nobs and switches sitting right in front of the shifter lever — they control the LX's advanced four-wheel-drive system.

How Do They Compare To The Escalade?

All three Japanese luxury SUVs bring a different flavor to the table. The Acura MDX is the most carlike and tech-friendly. The Infiniti QX80 is like a rolling private jet with a massive motor. The LX570 is an action-film star wrapped in refinement.

But what makes the Escalade — which starts at around $73,000 — special is its near-perfect combination of style, power, luxury, and, with every passing generation, more refinement. It's the status quo, the default choice. But sometimes it's good to stray from the beaten path. Japan's luxury trio offers substantial alternatives to the mighty Escalade. And no one will confuse you with an Uber driver!

NOW WATCH — Here's The Latest Airline With An Insanely Fancy Business Class

 

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This Lavish Custom Cadillac Escalade Is Basically A Home Theater On Wheels

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Concept One Curve Cadillac Escalade

Lexani Motorcars is a bespoke automotive conversion company known for transforming luxury cars, taking them to the next level. And they've really outdone themselves this time.

The newest, the Concept One "Curve," is largely a typical Cadillac Escalade — except the entire passenger compartment has been completely gutted.

In its place are two custom European leather power chairs and a vast suite of the latest in consumer technology. Lexani has also added a higher ceiling with ambient LED lighting, 24k gold-plated hardware, hardwood accents, and a 48-inch 4k curved smart TV, no doubt making the Curve one of the most luxurious SUVs on the planet.

Concept One CurveThat huge TV is conveniently mounted on the partition between the driver and the passenger. Combine it with the plush chairs and the electronic curtains that completely block out the outside world, and the car's interior instantly becomes comparable to any luxurious home theater.

This is likely a godsend for the exec who wishes to just sit back and let their driver take them to their destination while they catch up on "Game of Thrones" (the car is equipped with a TracVision Satellite, so they'll have access to satellite-based TV whenever they can see the sky).

But if you don't want to retreat into a plush armored cocoon, you can also lower the screen at the touch of a button.

custom cadillac screen lowering gif

The TV doesn't even scratch the surface of the gadgetry in this over-the-top Caddy, as the Curve is also fully equipped to handle all the needs of a mobile office.

It's got an iPad Air 2, a Mac Mini, video conferencing tech, WiFi, "airline style" tables that fold out, and can even be equipped with a printer, copier, and fax machine.

All of the car's tech can be controlled with the touchscreen center console, including the exterior cameras that show what's going on outside the vehicle.

concept one curve

Check out more of the car's bonkers interior in the pictures below.

Concept One Curve 1

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Concept One Curve

SEE ALSO: Over $18 Million Worth Of Classic Cars Were Found In A 100-Year-Old French Barn

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This Is The Fastest Cadillac In History (GM)

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2016 Cadillac CTS V Sedan 001

The Cadillac CTS-V is the most powerful and fastest production car in the 112-year history of General Motors' luxury division.

Even for a brand known for big engines with huge horsepower, this latest entry into the horsepower wars may be one of the most significant achievements in company history. With 640 ponies, the CTS-V's 6.2 liter LT4 supercharged V8 gives it plenty of giddyup to take on the BMW's M5, Mercedes' E63 AMG, and Audi's RS6 Avant. 

With all of this power, the latest offering from Cadillac's high-performance V-Series is capable of 0-60 mph runs of 3.7 seconds and a top speed of 200 mph.

That's right, this is a 200-mph Caddy.

However, one shouldn't be overly surprised by the performance. This is the same prodigiously powerful LT4 small-block V8 that's set to power Chevy's fire-breathing Corvette Z06. Although the Vette's LT4 will have an extra ... 10 horsepower at its disposal.

2016 Cadillac CTS V V8LT4 002

"V-Series represents the very best of the Cadillac brand – the pinnacle of our design and technical capabilities," said Cadillac president Johan de Nysschen in a statement. "The new CTS-V is the most compelling example of Cadillac’s product substance and brand trajectory.

"The new CTS-V soars into the stratosphere of the most exhilarating luxury cars," de Nysschen added.

The all-new CTS-V serves as a follow-up to Cadillac's first generation CTS-V coupe, sedan, and wagon models. Although the first-gen cars were highly praised for bold styling, power, and performance, they never resonated with buyer as much as Cadillac had hoped.

The 556-horsepower first-gen cars were immensely powerful, with track-tested driving dynamics that found praise among enthusiasts. But many buyers were turned off by the car's controversial looks, sometimes questionable interior quality, and overall rough-around-the-edges nature.

2016 Cadillac CTS V Sedan 012

With the 2016 model, designers at GM's flagship brand have smoothed the CTS's rough edges. Interior quality has been significantly improved.

The new all-aluminum LT4 motor is as advanced as it is powerful, with such fuel-saving features as cylinder deactivation. It will be mated to a slick-shifting eight-speed automatic transmission with launch control and what Cadillac calls "performance algorithm shifting."

The new CTS-V comes on the heels of Cadillac's introduction of the ATS-V last month at the LA Auto Show. The ATS-V, which will be Caddy's "BMW M3/4 fighter," was another bold statement of the intent for company's performance series. Like its larger brother, the ATS-V wades into battle against the Germans with plenty of muscle under the hood courtesy of a 455 horsepower 3.6 liter twin-turbocharged V6.

2016 Cadillac CTS V Sedan 013

The 2016 Cadillac CTS-V is expected to arrive in showrooms sometime in the summer of 2015. Pricing has yet to be announced.  

Cadillac fans, rejoice. The lean years are officially over. This is going to be good.

Check out a video of a CTS-V prototype hard at working on Germany's legendary Nurburgring test track:

SEE ALSO: Check Out The Rampaging Cadillac That GM Hopes Will Dethrone BMW

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GM Is Spending $300 Million On Robots To Build Cadillacs (GM)

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2016 Cadillac CTS V Sedan 013

DETROIT (Reuters) - General Motors Co has invested $300 million to upgrade and heavily automate its Detroit-Hamtramck plant ahead of this year's launch of the 2016 Cadillac CT6 luxury sedan, a company executive said Thursday.

The investment includes the construction of a new body shop equipped with 205 robots and designed to use such advanced manufacturing techniques as aluminum laser welding, Cadillac President Johan de Nysschen said in remarks prepared for the Washington Auto Show.

The CT6 is Cadillac's new flagship sedan and the first to employ a new naming scheme which, like many of Cadillac's luxury competitors, uses letters and numbers.

It will be slotted above the CTS and XTS sedans, and eventually will be joined by an even larger, more expensive model that will be called CT8 or CT9, de Nysschen, who last year left rival Infiniti for Cadillac, has said.

The Detroit-Hamtramck plant also has been upgraded in advance of production this summer of the redesigned 2016 Chevrolet Volt, which was unveiled last week at the Detroit Auto Show. The plant builds the ELR hybrid coupe, Cadillac's companion to the Volt sedan.

(Reporting by Paul Lienert in Detroit; Editing by Alan Crosby)

SEE ALSO: The New Head Of Cadillac Says It Isn't An Independent Luxury Brand

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